Go-to-market Campaigns
Great strategy is lost without great execution. New Angle Group develops and executes lead generation
and lead management campaigns that nurture high potential prospects beyond the initial campaign blitz, build brand awareness, capture
customer needs and cultivate relationships. Driving revenue growth requires an integrated mix of acquisition and retention activities
which are essential to generating qualified leads. We help you achieve the desired result - a higher sales conversion rate.
The
New Angle team understands that it costs less to keep or upsell an existing cusotmer than acquire a new one. By implementing
an integrated retention program you'll minimize defections to your competitors, generate additional revenues and increase overall
growth and profits.
The New Angle Group will provide:
Lead generation campaigns - delivering the tools to identify
which opportunities to pursue, including list generation and management, e-marketing (web, email, search, social media, blogs), content
offers (white papers, newsletters, webinars, podcasts) and direct marketing (mail, telemarketing).
Retention programs -
establishing a proactive campaign for the entire customer life-cycle including customer churn analysis and reporting, targeted renewal
and up-sell programs, managed product migrations, loyalty programs, customer coverage and contact initiatives.
New product launch
campaigns - building a holistic approach to new product introduction including messaging, pricing, sales tools, content development,
channel management, training and an external campaign that creates excitement and buzz in the marketplace.
Events &
sponsorships - creating events and sponsorships that fit your company's goals and budget inlcuding evaluating alternatives, vendor
selection, program implementation and results evaluation.
STRATEGY
MARKETING
RESULTS