It's the medium and the message - effective marketing communications are a critical element to any company's
overall success. The New Angle Group will help you develop a custom-designed communications plan and messaging platform that will
guide the development of marketing materials.
The New Angle team has decades of experience in developing communications programs
which take into account the most effective media to reach your audience. We'll develop the best graphics, the right messaging and
sharpest copy to help you optimize sales while minimizing costs. We specialize in taking intangible product or service features and
translating them into compelling benefits and call-to-action statements.
The New Angle Group will provide:
Content program -
creating an integrated messaging platform that ensures strategic consistency across all your marketing materials including collateral
materials (brochures, product sheets, sales literature), white papers, advertorials, case histories and executive communications (speeches,
articles and presentations).
Website effectiveness - providing website content that clearly differentiates you from the
competition and produces tangible results. We'll help you obtain the best and most cost-effective resources to design and develop
the technical aspects of your website as well as ensure your site is continually promoted properly to secure optimal traffic and sales
Public and Industry Relations - implementing effective public and industry relations programs that go beyond a
press release. The New Angle team will ensure your public and industry relations efforts are clearly aligned with your strategic constituencies
and put a spotlight on your company via traditional and non-traditional media outlets.